Instagram hosted creators at VidCon 2022 to a big party with a special performance by Latto. The party was the closing celebration of Meta’s presence at the conference, showcasing its video-creation products and its vision for the Metaverse. The design transformed a nightclub into a fully immersive Instagram experience with “reels”- worthy installations, including a sleek entrance portal and infinity room, a tunnel with type-based projections, and a mylar-filled “club within a club”.