Netflix and Spotify hosted The Graveyard Gala in NYC ahead of the release of Season 2 of the series, which features Lady Gaga as Rosalie Rootwood. The centerpiece of the event was a step-and-repeat and stage, inspired by Rosaline’s seance room,  where cast members interacted with press, then surprised fans by bringing out Gaga. Nearby, there was the Rootwood Cemetery, where attendees could get inside full-sized caskets to hear a teaser of Gaga’s new song for the series, “The Dead Dance”. The fully themed space was filled with spooky details inspired by the show and interactive moments, such as tarot readings and poetry writing.