During the 2025 NBA All-Star Weekend, Google Pixel hosted a VIP lounge for players, content creators, and industry leaders to connect and explore the newest Pixel phone features, including hands-on demos, panel talks, and social mixers over three days. The design of the space used court-style linework, warm orange colors and textures, balls, and rounded details to reference basketball's classic aesthetic in subtler, more elevated ways. The hero moment was a selfie-style photo op that allowed guests to play with the Pixels' updated camera features.