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Béis Pit Stop
At the Stagecoach 2024 music festival, Béis created the "Pit Stop", an oasis for festival-goers to take a break while checking out Béis products. The pop-up shop resembled a gas station in the middle of the desert and featured a water refill station that looked like a gas pump, a saloon-style bar, vanity stations, and a "convenience store" stocked with Béis products. The design featured all the classic and playful nods you’d expect: gondolas, checkered floors, a fisheye mirror, and even a motorcycle parked at the pump for a photo-op.
2024 | Indio, CA
Agency: MKG
Client: Béis
Collaborators:
Katy Bohurjak | Creative Direction
Aisha López | Graphic Design
Fabrication: Pink Sparrow
Scenic & Environmental Design
3D Modeling & Visualization
Fabrication Oversight
On-site Art Direction & Styling
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